Funeral.com expands memorial products with new MacKenzie Urn+Vault

Funeral.com expanded its memorial catalog with more than 1,300 cremation urns, 85 pieces of cremation jewelry, more than 2,000 pet urns and the new MacKenzie Classic Urn+Vault. The move targets growing cremation demand as U.S. families look for personalized products that can work for burial, display and keepsakes.

Why it matters: - Cremation continues to take share from traditional burial in the U.S., and families are looking for products that are both practical and personal. - The National Funeral Directors Association reported a 63.4% U.S. cremation rate in 2025 and projects 69.1% by 2030. - Funeral.com's expanded lineup addresses burial, home display and keepsake needs across human and pet memorial products.

What happened: - Funeral.com Inc. announced an expanded collection of personalized memorial products on Thursday. - The catalog now includes more than 1,300 cremation urns for ashes, 85 pieces of cremation jewelry and more than 2,000 pet urns. - The expansion also adds the MacKenzie Classic Urn+Vault, a hand-sculpted memorial piece that combines a burial urn and an urn vault. - Funeral.com is a Better Business Bureau accredited business serving families since 1995.

The details: - The MacKenzie Classic Urn+Vault is made from cultured marble and is designed for burial or display. - The product combines the protective function of an urn vault with the urn itself, reducing the need for a separate outer container. - The urn is hand-sculpted in the United States. - It comes in four capacities: 50, 100, 210 and 325 cubic inches. - The size range makes the product usable as a keepsake urn, a full-size cremation urn or an extra-large urn. - Available finishes include cultured marble, cultured granite, cultured onyx and Stone-Tone. - Color choices span dozens of options, including Ebony, Pearl, Amethyst, Camouflage and Wild Rose. - The urn includes a threaded bottom closure to secure ashes. - A wide interior opening allows room for an interior bag or sleeve. - Pricing starts at $181.95. - Engraving is available on every finish. - Funeral.com notes that cemetery interment rules vary by location, so families should confirm requirements before purchase. - The company stocks engravable cremation urns in ceramic, glass, marble, metal, medium-density fiberboard, resin and wood. - Funeral.com also carries biodegradable and eco-friendly urns for scattering or green burial. - More than 1,300 urns can be personalized with names, dates, verses, artwork or symbols. - Sizing guidance is published for every item so families can match capacity to use, including display, columbarium placement or burial. - The cremation jewelry line includes 57 necklaces, 22 bracelets and a range of charms and pendants. - Many jewelry pieces coordinate with matching keepsake urns. - The pet urn catalog includes collections for dogs and cats, breed-inspired figurine urns, photo-ready designs and pet cremation jewelry. - More than 2,000 pet items can be engraved. - Funeral.com also publishes free planning resources, including a dog breed urn size guide for the top 50 American Kennel Club breeds, state-by-state pet cremation guides and a directory of pet loss hotlines and support groups in the U.S. and Canada. - Funeral.com was founded in 1995 as a nationwide obituary and funeral home directory. - The company now operates as a retailer of cremation urns, pet urns and cremation jewelry. - Funeral.com is a member of the International Cemetery, Cremation and Funeral Association and the Cremation Association of North America. - The company offers free ground shipping on orders over $100, a 60-day return guarantee and engraving on most products. - Funeral.com serves families, funeral homes and memorial professionals nationwide and operates a wholesale program for funeral industry partners. - Funeral.com provided social media links to Instagram, Facebook, YouTube and X: Instagram, Facebook, YouTube, X.

Between the lines: - The launch leans into a broader shift in memorial buying, where families want one product to meet cemetery requirements and still feel personalized. - The Urn+Vault concept is positioned as a cost- and convenience-focused alternative to buying an urn and an outer vault separately. - Funeral.com's mix of urns, jewelry and pet memorial products suggests the company is trying to serve both immediate funeral planning needs and longer-tail remembrance purchases.

What's next: - Families considering burial of cremated remains may need to check cemetery-specific interment rules before choosing an urn. - Funeral.com's broader memorial catalog and planning resources position the company to capture more of the cremation market as rates continue to rise. - The company's wholesale program may help funeral industry partners offer the expanded product line to families nationwide.