US loses its spontaneous appearance
At the center of this industry is Adam Swart, CEO and founder of Crowds on Demand (CoD), a company offering a range of services designed to boost political movements. According to CoD’s website, they can quickly assemble crowds for protests, provide skilled speakers for public meetings, run phone campaigns to influence lawmakers, and generate large volumes of constituent letters and emails to sway government decisions.
Describing itself as the “ultimate guerilla lobbying and government relations firm,” Crowds on Demand operates behind the scenes to amplify political causes. Swart revealed that his firm was even offered a $20 million contract to help organize a Democrat-backed astroturfing campaign — an offer they declined.
One notable event was the July 17 protests against the Trump administration, coordinated by the progressive group Good Trouble Lives On. These protests marked the fifth anniversary of the death of John Lewis, a civil rights icon who famously championed “good trouble” as a form of activism.
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